End the year defiantly positive.

With continuing constraints and uncertainty Christmas 2020 is different. Brands that can insightfully recognise this and raise our spirits have an opportunity to connect. For me, Burberry is one brilliant example. Burberry's film acknowledges that 2020 is 'raining down hard' and is defiantly positive in response. Maintaining a safe distance from conventional Christmas communication it... Continue Reading →

Listen longer, adapt faster.

I am missing the energy and interaction of a workshop in a real room. That said, I can concede that virtually delivered projects in these Covid-constrained times can prove more effective. A good example is a recent project for Unilever. Our project objective was to determine the key business model and capability developments that would... Continue Reading →

Ben & Jerry’s has real issues.

Ben & Jerry's was praised for releasing a corporate statement expressing outrage over the death of George Floyd. It has also promptly joined the "#StopHateForProfit" campaign, pausing advertising on Facebook and Instagram in the U.S. In its recent statement the company has called for "concrete steps" to dismantle "white supremacy in all its forms" arguing the death... Continue Reading →

PepsiCo answers a direct question.

The launch of a direct to consumer website is not usually big news, especially during this pandemic, but PepsiCo's launch of Snacks.com and Pantryshop.com has gained attention with headlines such as "PepsiCo cuts out grocery stores." These simple websites don't look like a particularly big strategic play at first glance. In fact PepsiCo suggest they... Continue Reading →

Workshops that win by a distance.

Keeping a safe social distance means changes for workshops. With technology such as TEAMS, Zoom or WhatsApp ready to help, the challenge is creating a remote experience that maximises engagement and productivity. Your participants are likely to be spending plenty of time on conference calls and may not relish more. So when planning think about... Continue Reading →

Nike. Running fast to catch up.

Nike faces some some uncertainty, but it is a business well positioned for a post-pandemic bounce. Boosted by strong sales growth in China the company's revenue grew to $40 billion in 2019. Footwear accounts for more than half of the brand's revenue. Nike's leading position for sales is not matched by sustainability. Progress is being made... Continue Reading →

Banksy brand appreciation.

I feel some discomfort defining Banksy as a brand. On the important attributes I am on solid ground: the artist's work is distinct, recognisable, and consistently purposeful in message. However, I suspect it is a label that the anonymous street artist who has deemed commercial success "a mark of failure" would dislike a lot. Labelling... Continue Reading →

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