Challenge those critical assumptions early and hard

Patrick Radden Keefe's Empire of Pain is a compelling read for anyone, but especially those involved in marketing. Extensively researched it explores the history of the Sackler family, their private company Purdue Pharma and the introduction of OxyContin. It highlights greed, corruption, failures in regulation and unrestrained, ruthless marketing among the contributors to the opioid crisis in... Continue Reading →

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How to innovate across horizons?

I have been exploring how organisations successfully drive innovation across horizons and deliver more than just incremental core growth. Alongside some clever consultants I listened to innovation leaders from LEGO, bp, Essity, Hitachi, Nissan and Unilever. Based on this I have picked out six pieces of advice which are especially relevant for innovators within large... Continue Reading →

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Right Royal Brand Management

It might seem a little discourteous to say but the Royal Family is a major brand. They add something distinctive to our national identity, they attract tourists and as global ambassadors present a welcoming impression of the UK that even our politicians can't completely undo. The power behind this brand is, of course, the Queen... Continue Reading →

Is Peloton really so unfit?

Peloton has gained a lot of recent attention with reports of slowing sales, unhelpful fictional heart attacks and investors calling for the CEO to resign. A share price comparable to that before Covid-19 is certainly eye-catching for a business that has grown paying subscribers from around 1 million to around 3.2 million last year. Something... Continue Reading →

Merry / Mariah Christmas

Christmas is a crowded time for advertisers. Supermarkets compete for a share of your lunch, dormant perfume brands awake with new bottle designs and retirement-age singers push Christmas collections. On top of that you have all-conquering organisations like Amazon showing their sensitive side and enduring names like Coca-Cola reassuring you that things remain as you... Continue Reading →

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