Enjoy a defiantly positive new year.

With continuing constraints and uncertainty Christmas 2020 is different. I personally want brands to recognise this and raise my spirits. Burberry is one brilliant example.

Burberry’s film acknowledges an exceptional 2020 that is ‘raining down hard’ and is defiantly positive in response. Maintaining a safe distance from conventional Christmas communication it is also very distinctive.

If you haven’t seen it, you probably should:

Tesco is another brand that has addressed the difference to deliver a helpful dose of humour. The promise of “no naughty list” will warmly resonate with almost all:

With inspiration from Burberry and Tesco, I wish you a guilt-free holiday and a defiantly positive new year. Good luck with whatever show you are seeking to stage in 2021!

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