Loop, the zero waste winner?

Zero waste shops can now be found on 100’s of high streets across the UK. Most are independent start-ups, launched by those seeking to be a catalyst for the behaviour change needed to avert a climate crisis. With more consumers seeking to avoid unnecessary and single-use packaging it is not just climate concerned individuals seeing... Continue Reading →

Have a happier 2019

There is compelling evidence that when we are happier and positive we are more successful. Shaun Acker calls this the “happiness advantage" and highlights a review of 225 academic studies, by researchers Sonja Lyubomirsky, Laura King, and Ed Diener that found causality between life satisfaction and successful business outcomes. Put another away if you want... Continue Reading →

Happiness, Support, then Success?

It's that time for personal goals for the new year. If being happier and more successful is your motivation then it is worth considering the findings of Robert Waldinger, Director of the Harvard Study of Adult Development alongside those of Shawn Achor, author of The Happiness Advantage. Waldinger's study based on 75 years of observing 724 men, 'reveals' that good relationships... Continue Reading →

Behavioural insight to beat skin cancer

In a recent workshop I used the brilliant example of skin care brand Sol De Janeiro to demonstrate the value of understanding behaviour. It is an example worth sharing... Sol De Janeiro with Ogilvy Brazil created ‘Tattoo Skin Cancer Check’ to increase early detection of skin cancer - the most common type in Brazil, with a rising incidence among... Continue Reading →

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