Global learning. Delivered fast.

One of my most rewarding projects of late has been helping the Unilever ice cream business accelerate growth across delivery platforms such Uber Eats, Grab or Deliveroo and food-chain partners. Teams are dotted across the globe and manage digital communications to drive sales from their own virtual stores, grocery partners or from food-chain orders. Collectively... Continue Reading →

PepsiCo answers a direct question.

The launch of a direct to consumer website is not usually big news, especially during this pandemic, but PepsiCo's launch of Snacks.com and Pantryshop.com has gained attention with headlines such as "PepsiCo cuts out grocery stores." These simple websites don't look like a particularly big strategic play at first glance. In fact PepsiCo suggest they... Continue Reading →

Banksy brand appreciation.

I feel some discomfort defining Banksy as a brand. On the important attributes I am on solid ground: the artist's work is distinct, recognisable, and consistently purposeful in message. However, I suspect it is a label that the anonymous street artist who has deemed commercial success "a mark of failure" would dislike a lot. Labelling... Continue Reading →

Beautifully designed to grow.

At a time when investors are hesitating, British ceramics brand Emma Bridgewater has secured an £8m investment to support growth. It is a big expression of confidence for the pottery company established in 1985 that has organically grown revenues beyond £20m. Like the company's ceramics this investment is eye-catching and led me to reflect on... Continue Reading →

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