Challenge those critical assumptions early and hard

Patrick Radden Keefe's Empire of Pain is a compelling read for anyone, but especially those involved in marketing. Extensively researched it explores the history of the Sackler family, their private company Purdue Pharma and the introduction of OxyContin. It highlights greed, corruption, failures in regulation and unrestrained, ruthless marketing among the contributors to the opioid crisis in... Continue Reading →

How to innovate across horizons

I have been exploring how organisations successfully drive innovation across horizons and deliver more than just incremental core growth. Alongside some clever consultants I listened to innovation leaders from LEGO, bp, Essity, Hitachi, Nissan and Unilever. Their generous input supported some detailed findings and from this I have picked out six key core elements which... Continue Reading →

Oatly is making me feel uncomfortable

Oatly makes it emphatically clear that you should be drinking Oatly and not (dairy) milk. The side of the carton invites you to join the post-milk generation, the website informs you that the milk lobby think you're stupid and advertising suggests dad's drinking milk have a bit of a problem. This confrontational, zealous anti-establishment communication... Continue Reading →

Nike. Running fast to catch up.

Nike faces some some uncertainty, but it is a business well positioned for a post-pandemic bounce. Boosted by strong sales growth in China the company's revenue grew to $40 billion in 2019. Footwear accounts for more than half of the brand's revenue. Nike's leading position for sales is not matched by sustainability. Progress is being made... Continue Reading →

Snoop. A recession ready robot.

There are many startups postponing launches, but not the money saving app Snoop. With many of us getting anxious about our finances Snoop was gently introduced two weeks ago. The app takes advantage of the disruptive potential of 'open banking' to review your spending and provide personalised money management tips. With a bit of artificial... Continue Reading →

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