Alpro this Summer launched It’s Not Mlk brand as the "perfect" plant-based replacement for the cow's milk that half of UK households remain attached to. Creating the closest possible replica of everyday milk and explicitly positioning it as the go-to alternative is obviously a solid marketing approach. But, it does make you wonder about the... Continue Reading →
Patrick Radden Keefe's Empire of Pain is a compelling read for anyone, but especially those involved in marketing. Extensively researched it explores the history of the Sackler family, their private company Purdue Pharma and the introduction of OxyContin. It highlights greed, corruption, failures in regulation and unrestrained, ruthless marketing among the contributors to the opioid crisis in... Continue Reading →
I have been exploring how organisations successfully drive innovation across horizons and deliver more than just incremental core growth. Alongside some clever consultants I listened to innovation leaders from LEGO, bp, Essity, Hitachi, Nissan and Unilever. Their generous input supported some detailed findings and from this I have picked out six key core elements which... Continue Reading →
I hadn't given Elon Musk's achievements much thought until the FT named him "person of 2021" concluding that "for all the eccentric and provocative tweets that strike some as childish, he is one of the most transformational business figures of the era." The transformation achieved by Musk was tangible in 2021. The value of Tesla... Continue Reading →
Oatly makes it emphatically clear that you should be drinking Oatly and not (dairy) milk. The side of the carton invites you to join the post-milk generation, the website informs you that the milk lobby think you're stupid and advertising suggests dad's drinking milk have a bit of a problem. This confrontational, zealous anti-establishment communication... Continue Reading →
Back in 1985 I saw the Talking Heads concert film 'Stop Making Sense' in a cinema in Newcastle Upon Tyne. I can't remember who was with me, but I vividly recall the film. It was distinct, difficult to categorise and dominated by an energetic and eccentric David Byrne performance. 1985 is a long time ago,... Continue Reading →
Nike faces some some uncertainty, but it is a business well positioned for a post-pandemic bounce. Boosted by strong sales growth in China the company's revenue grew to $40 billion in 2019. Footwear accounts for more than half of the brand's revenue. Nike's leading position for sales is not matched by sustainability. Progress is being made... Continue Reading →
There are many startups postponing launches, but not the money saving app Snoop. With many of us getting anxious about our finances Snoop was gently introduced two weeks ago. The app takes advantage of the disruptive potential of 'open banking' to review your spending and provide personalised money management tips. With a bit of artificial... Continue Reading →
In these uncertain times we should probably be classifying ice cream as medicinal. Unfortunately, with restaurants closed, cinemas shut and trips cancelled many of those out-of-home moments where we get the ice cream urge have temporarily gone. The sales impact has led to Unilever, the owner of the Ben & Jerry’s and Magnum brands to... Continue Reading →
How pharma companies such as Gilead are seeking to solve the new problem of Covid-19 offers inspiration and encouragement for innovators. With early trial results indicating that Remdesivir can speed Covid-19 recovery the drug looks it will help many of those hospitalised. It may be a modest success but Remdesivir is set to be memorable... Continue Reading →
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