Nike. Running fast to catch up.

Nike faces some some uncertainty, but it is a business well positioned for a post-pandemic bounce. Boosted by strong sales growth in China the company's revenue grew to $40 billion in 2019. Footwear accounts for more than half of the brand's revenue. Nike's leading position for sales is not matched by sustainability. Progress is being made... Continue Reading →

Ready for total transparency?

Last month I toured one of Amazon's UK Fulfilment Centres to see the process and people behind my Amazon Prime deliveries. Those working looked happy, management wore “can I help?” T-shirts and the HR team were visible in the middle of the vast floor. Amazon's operational transparency reassured me about the company. Transparency, however, for... Continue Reading →

Loop, the zero waste winner?

Zero waste shops can now be found on 100’s of high streets across the UK. Most are independent start-ups, launched by those seeking to be a catalyst for the behaviour change needed to avert a climate crisis. With more consumers seeking to avoid unnecessary and single-use packaging it is not just climate concerned individuals seeing... Continue Reading →

Coca-Cola’s “once in a generation” leadership opportunity

A UK Select Committee report on food and drink plastic packaging was published this month. It endorsed a number of government proposals to reduce environmental harm including the taxing of plastic packaging and introduction of a scheme where consumers pay an up-front deposit for drinks containers that can be reclaimed when they are returned. It... Continue Reading →

If only Kraft Heinz had learned more from Unilever

Two years ago Kraft Heinz audaciously tried to takeover Unilever.  It was a move that put both companies strategies and growth prospects into the spotlight. As former Unilever CEO Paul Polman summarised, it was a "clash between a long-term, sustainable business model for multiple stakeholders and a model ...entirely focused on shareholder primacy." With Kraft Heinz's... Continue Reading →

Good Clean Brand Thinking

Travelling by tube recently I simply couldn't ignore this advertising from Ecover. To start with there are the provocative, witty and challenging headlines capable of the grabbing attention of most commuters. Loud headlines are matched with loud colours - with posters showcased together for maximum impact. Disruptive, distinct and connected - there is a structure,... Continue Reading →

From hero to number one villain?

Pringles packaging is instantly recognisable and delivers incredible shelf stand-out. It is a case study on how a distinctive pack helps shoppers effortlessly find your brand. Purchased by Kellogg's in 2012 for $2.695 billion, the Pringles brand has powered the company's snack business and global reach. Patented in 1970 the tubular pack and design is... Continue Reading →

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