Right Royal Brand Management

It might seem a little discourteous to say but the Royal Family is a major brand. They add something distinctive to our national identity, they attract tourists and as global ambassadors present a welcoming impression of the UK that even our politicians can't completely undo. The power behind this brand is, of course, the Queen... Continue Reading →

Challenge those critical assumptions early and hard

Patrick Radden Keefe's Empire of Pain is a compelling read for anyone, but especially those involved in marketing. Extensively researched it explores the history of the Sackler family, their private company Purdue Pharma and the introduction of OxyContin. It highlights greed, corruption, failures in regulation and unrestrained, ruthless marketing among the contributors to the opioid crisis in... Continue Reading →

Merry / Mariah Christmas

Christmas is a crowded time for advertisers. Supermarkets compete for a share of your lunch, dormant perfume brands awake with new bottle designs and retirement-age singers push Christmas collections. On top of that you have all-conquering organisations like Amazon showing their sensitive side and enduring names like Coca-Cola reassuring you that things remain as you... Continue Reading →

It’s Disney, so hope for a happy ending.

Disney has assembled an incredible portfolio of brands and companies including Marvel, Fox Studios, Lucas Films, ESPN and Pixar. Disney is a case-study of a diverse business that has made bold decisions to remain relevant. Strong story-telling franchises ensure cross-generation appeal and are translated into engaging experiences via theme parks or resorts globally. The company... Continue Reading →

Amazon Vs Santa

Loved by parents and children, the iconic Santa brand has retained an iron-like grip on Christmas gift delivery - at least until now.  Jeff Bezos and his, trillion-dollar, Amazon brand plan to end the Santa monopoly. A festive fight comes at a difficult time for the Santa brand which is facing criticism for institutional male... Continue Reading →

A final push!

This year's London Marathon was an incredible (if slightly hot) experience.  Thank you to everyone who wished me well, donated money or put up with my emails! My fundraising will finish on the 19th May with the Gothenburg half marathon. If you can make a contribution that would be fantastic. If you can find a... Continue Reading →

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