It’s Disney, so hope for a happy ending.

Disney has assembled an incredible portfolio of brands and companies including Marvel, Fox Studios, Lucas Films, ESPN and Pixar. Disney is a case-study of a diverse business that has made bold decisions to remain relevant. Strong story-telling franchises ensure cross-generation appeal and are translated into engaging experiences via theme parks or resorts globally. The company... Continue Reading →

Courageous confidence

The new TENA #Ageless campaign has a made a bold start. The 60-second film features older women discussing their attitudes to sex, incontinence and their 'maturing' bodies. As Sarah Douglas, CEO, AMV BBDO, explains “We are challenging society’s damaging perceptions around incontinence for women and celebrating all that women are." Challenge perceptions of ageing and incontinence... Continue Reading →

Deliveroo can deliver BIG

Amazon likes Deliveroo, so much so the company has offered to invest £385m into the food delivery company. With Deliveroo making a £232m loss last year it is reasonable to question what makes the Deliveroo brand and business so attractive? I did, and my conclusion is there is a lot Deliveroo can deliver to Amazon... Continue Reading →

Ready for total transparency?

Last month I toured one of Amazon's UK Fulfilment Centres to see the process and people behind my Amazon Prime deliveries. Those working looked happy, management wore “can I help?” T-shirts and the HR team were visible in the middle of the vast floor. Amazon's operational transparency reassured me about the company. Transparency, however, for... Continue Reading →

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