Collaboration, a critical capability.

The rapid development of the Pfizer/BioNTech vaccine is a case-study of effective collaboration. BioNTech has applied new ‘messenger RNA’ technology to carry instructions to human cells that trigger the immune system response for an attack by Covid-19. The resulting immune memory defends against the virus. Ugur Sahin and Özlem Türeci are physicians who met in... Continue Reading →

Enjoy a defiantly positive new year.

With continuing constraints and uncertainty Christmas 2020 is different. I personally want brands to recognise this and raise my spirits. Burberry is one brilliant example. Burberry's film acknowledges an exceptional 2020 that is 'raining down hard' and is defiantly positive in response. Maintaining a safe distance from conventional Christmas communication it is also very distinctive.... Continue Reading →

Listen longer, adapt faster.

I am missing the energy and interaction of a workshop in a real room. That said, I can concede that virtually delivered projects in these Covid-constrained times can prove more effective. A good example is a recent project for Unilever. Our project objective was to determine the key business model and capability developments that would... Continue Reading →

Ben & Jerry’s has real issues.

Ben & Jerry's was praised for releasing a corporate statement expressing outrage over the death of George Floyd. It has also promptly joined the "#StopHateForProfit" campaign, pausing advertising on Facebook and Instagram in the U.S. In its recent statement the company has called for "concrete steps" to dismantle "white supremacy in all its forms" arguing the death... Continue Reading →

PepsiCo answers a direct question.

The launch of a direct to consumer website is not usually big news, especially during this pandemic, but PepsiCo's launch of Snacks.com and Pantryshop.com has gained attention with headlines such as "PepsiCo cuts out grocery stores." These simple websites don't look like a particularly big strategic play at first glance. In fact PepsiCo suggest they... Continue Reading →

Workshops that win by a distance.

Keeping a safe social distance means changes for workshops. With technology such as TEAMS, Zoom or WhatsApp ready to help, the challenge is creating a remote experience that maximises engagement and productivity. Your participants are likely to be spending plenty of time on conference calls and may not relish more. So when planning think about... Continue Reading →

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