Misleading maybe, but fair enough.

'Hybrid estate' agent Purple Bricks has increased UK instructions by 83% in the last 12 months and apparently are on-track to be market leader within 2 years.  Key to this growth is a disruptive proposition that has been communicated with provocative, comparative advertising. Purple Bricks offers a low, fixed fee for marketing a property – a distinct... Continue Reading →

Happiness, Support, then Success?

It's that time for personal goals for the new year. If being happier and more successful is your motivation then it is worth considering the findings of Robert Waldinger, Director of the Harvard Study of Adult Development alongside those of Shawn Achor, author of The Happiness Advantage. Waldinger's study based on 75 years of observing 724 men, 'reveals' that good relationships... Continue Reading →

Behavioural insight to beat skin cancer

In a recent workshop I used the brilliant example of skin care brand Sol De Janeiro to demonstrate the value of understanding behaviour. It is an example worth sharing... Sol De Janeiro with Ogilvy Brazil created ‘Tattoo Skin Cancer Check’ to increase early detection of skin cancer - the most common type in Brazil, with a rising incidence among... Continue Reading →

Just a small Change Please

There is much to like with the new social enterprise scheme being trialled in London that gives homeless people the opportunity to staff coffee carts and earn a living wage. This not-for-profit initiative addresses a growing problem with rough sleeping in London having increased by 80 per cent since 2010. It is backed and inspired... Continue Reading →

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