Courageous confidence

The new TENA #Ageless campaign has a made a bold start. The 60-second film features older women discussing their attitudes to sex, incontinence and their 'maturing' bodies. As Sarah Douglas, CEO, AMV BBDO, explains “We are challenging society’s damaging perceptions around incontinence for women and celebrating all that women are." Challenge perceptions of ageing and incontinence... Continue Reading →

Coca-Cola’s “once in a generation” leadership opportunity

A UK Select Committee report on food and drink plastic packaging was published this month. It endorsed a number of government proposals to reduce environmental harm including the taxing of plastic packaging and introduction of a scheme where consumers pay an up-front deposit for drinks containers that can be reclaimed when they are returned. It... Continue Reading →

Good Clean Brand Thinking

Travelling by tube recently I simply couldn't ignore this advertising from Ecover. To start with there are the provocative, witty and challenging headlines capable of the grabbing attention of most commuters. Loud headlines are matched with loud colours - with posters showcased together for maximum impact. Disruptive, distinct and connected - there is a structure,... Continue Reading →

Website Powered by WordPress.com.

Up ↑

%d bloggers like this: