Right Royal Brand Management

It might seem a little discourteous to say but the Royal Family is a major brand. They add something distinctive to our national identity, they attract tourists and as global ambassadors present a welcoming impression of the UK that even our politicians can't completely undo. The power behind this brand is, of course, the Queen... Continue Reading →

Challenge those critical assumptions early and hard

Patrick Radden Keefe's Empire of Pain is a compelling read for anyone, but especially those involved in marketing. Extensively researched it explores the history of the Sackler family, their private company Purdue Pharma and the introduction of OxyContin. It highlights greed, corruption, failures in regulation and unrestrained, ruthless marketing among the contributors to the opioid crisis in... Continue Reading →

How to innovate across horizons

I have been exploring how organisations successfully drive innovation across horizons and deliver more than just incremental core growth. Alongside some clever consultants I listened to innovation leaders from LEGO, bp, Essity, Hitachi, Nissan and Unilever. Their generous input supported some detailed findings and from this I have picked out six key core elements which... Continue Reading →

Is Peloton really so unfit?

Peloton has gained a lot of recent attention with reports of slowing sales, unhelpful fictional heart attacks and investors calling for the CEO to resign. A share price comparable to that before Covid-19 is certainly eye-catching for a business that has grown paying subscribers from around 1 million to around 3.2 million last year. Something... Continue Reading →

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