Alpro this Summer launched It’s Not Mlk brand as the "perfect" plant-based replacement for the cow's milk that half of UK households remain attached to. Creating the closest possible replica of everyday milk and explicitly positioning it as the go-to alternative is obviously a solid marketing approach. But, it does make you wonder about the... Continue Reading →
Wegovy is a brand getting a lot of attention. It is one of a new generation of obesity treatments which employ a hormone to regulate appetite and based on their clinical trials claims to contribute to a weight loss of c15%. Owner Novo Nordisk gained FDA approval only a year ago (June 2021) and is... Continue Reading →
I have been exploring how organisations successfully drive innovation across horizons and deliver more than just incremental core growth. Alongside some clever consultants I listened to innovation leaders from LEGO, bp, Essity, Hitachi, Nissan and Unilever. Their generous input supported some detailed findings and from this I have picked out six key core elements which... Continue Reading →
Peloton has gained a lot of recent attention with reports of slowing sales, unhelpful fictional heart attacks and investors calling for the CEO to resign. A share price comparable to that before Covid-19 is certainly eye-catching for a business that has grown paying subscribers from around 1 million to around 3.2 million last year. Something... Continue Reading →
I am missing the energy and interaction of a workshop in a real room. That said, I can concede that virtually delivered projects in these Covid-constrained times can prove more effective. A good example is a recent project for Unilever. Our project objective was to determine the key business model and capability developments that would... Continue Reading →
You may not have heard of the Indian telcom brand Jio but investors certainly have. The company has recently gathered $20bn from investors that include Google and Facebook. Jio is a company with lots of latent e-commerce potential. It has about a 45% share of Indian mobile phone users and via parent company Reliance... Continue Reading →
Keeping a safe social distance means changes for workshops. With technology such as TEAMS, Zoom or WhatsApp ready to help, the challenge is creating a remote experience that maximises engagement and productivity. Your participants are likely to be spending plenty of time on conference calls and may not relish more. So when planning think about... Continue Reading →
I feel some discomfort defining Banksy as a brand. On the important attributes I am on solid ground: the artist's work is distinct, recognisable, and consistently purposeful in message. However, I suspect it is a label that the anonymous street artist who has deemed commercial success "a mark of failure" would dislike a lot. Labelling... Continue Reading →
There are many startups postponing launches, but not the money saving app Snoop. With many of us getting anxious about our finances Snoop was gently introduced two weeks ago. The app takes advantage of the disruptive potential of 'open banking' to review your spending and provide personalised money management tips. With a bit of artificial... Continue Reading →
Covid-19 has hurt the happy meal restaurant. About 25% of McDonald's restaurants are closed globally, including all of the 1,270 in the UK. Despite the sales impact the McDonald's brand looks set to emerge stronger post-pandemic. In recent weeks the global attachment to the brand born in 1940 has become very visible. McDonalds clearly has... Continue Reading →
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