Deliveroo can deliver BIG

Amazon likes Deliveroo, so much so the company has offered to invest £385m into the food delivery company. Encouragingly for Amazon the Competition and Markets authority have indicated they were minded to approve the acquisition of a 16% stake with a final decision due soon. Covid-19 has undoubtedly accelerated the consumer move to online apps... Continue Reading →

Loop, the zero waste winner?

Zero waste shops can now be found on 100’s of high streets across the UK. Most are independent start-ups, launched by those seeking to be a catalyst for the behaviour change needed to avert a climate crisis. With more consumers seeking to avoid unnecessary and single-use packaging it is not just climate concerned individuals seeing... Continue Reading →

Coca-Cola’s “once in a generation” leadership opportunity

A UK Select Committee report on food and drink plastic packaging was published this month. It endorsed a number of government proposals to reduce environmental harm including the taxing of plastic packaging and introduction of a scheme where consumers pay an up-front deposit for drinks containers that can be reclaimed when they are returned. It... Continue Reading →

The seduction of a subscription model

In the UK today, there are c60 million people now using subscription services and last week Apple unveiled further choices. Subscription models offer a number of attractions for business owners. These include sustained and more predictable revenue,  increased customer engagement and a more confident calculation of lifetime customer value. In 2016 Unilever paid $1 billion for Dollar... Continue Reading →

Good Clean Brand Thinking

Travelling by tube recently I simply couldn't ignore this advertising from Ecover. To start with there are the provocative, witty and challenging headlines capable of the grabbing attention of most commuters. Loud headlines are matched with loud colours - with posters showcased together for maximum impact. Disruptive, distinct and connected - there is a structure,... Continue Reading →

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