Volvo is a brand and business doing well in a challenging industry. Increasingly recognised as a premium brand, Volvo has enjoyed a fifth consecutive year of record sales and has won its first European Car of the Year award in 2018. Purchased by Geely Holdings in 2010 Volvo sold 90,417 vehicles in China last year —... Continue Reading →
One of the things I help clients to do is see future scenarios. Given this I couldn’t resist considering where Amazon’s $1 billion PillPack acquisition may take them next. The purchase of prescription delivering PillPack is widely seen as a start of a consumer-centric push by Amazon into healthcare. Given Amazon's assets, scale and data could... Continue Reading →
'Hybrid estate' agent Purple Bricks has increased UK instructions by 83% in the last 12 months and apparently are on-track to be market leader within 2 years. Key to this growth is a disruptive proposition that has been communicated with provocative, comparative advertising. Purple Bricks offers a low, fixed fee for marketing a property – a distinct... Continue Reading →
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