The seduction of a subscription model

In the UK today, there are c60 million people now using subscription services and last week Apple unveiled further choices. Subscription models offer a number of attractions for business owners. These include sustained and more predictable revenue,  increased customer engagement and a more confident calculation of lifetime customer value. In 2016 Unilever paid $1 billion for Dollar... Continue Reading →

Good Clean Brand Thinking

Travelling by tube recently I simply couldn't ignore this advertising from Ecover. To start with there are the provocative, witty and challenging headlines capable of the grabbing attention of most commuters. Loud headlines are matched with loud colours - with posters showcased together for maximum impact. Disruptive, distinct and connected - there is a structure,... Continue Reading →

Amazon’s well meaning disruption?

One of the things I help clients to do is see future scenarios. Given this I couldn’t resist considering where Amazon’s $1 billion PillPack acquisition may take them next. The purchase of prescription delivering PillPack is widely seen as a start of a consumer-centric push by Amazon into healthcare. Given Amazon's assets, scale and data could... Continue Reading →

Tangible, visible commitment

For the third year the partnership between GSK and Save the Children has been voted “the most admired” by FTSE corporate and UK charity professionals. GSK already invests 20% of profits from developing regions into healthcare access, but this partnership brings something different - in particular the depth of organisational involvement. The partnership involves R&D expertise... Continue Reading →

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