(McDonald's have now announced they will stop trading in Russia stating "our values mean we cannot ignore the needless human suffering unfolding in Ukraine." This article was written prior to this.) The Ukrainian outlets of McDonald's have distributed free food. Now closed their kitchens continue to be used to distribute ingredients and ready-made meals to... Continue Reading →
McDonald’s. A bright sign of returning normality.
Covid-19 has hurt the happy meal restaurant. About 25% of McDonald's restaurants are closed globally, including all of the 1,270 in the UK. Despite the sales impact the McDonald's brand looks set to emerge stronger post-pandemic. In recent weeks the global attachment to the brand born in 1940 has become very visible. McDonalds clearly has... Continue Reading →