Welcome to this eclectic collection of articles that explore diverse brand growth and innovation challenges. They reflect inspiration from and beyond my consultancy work and the consistent aim is to find actionable learning .
The scope of a ‘brand universe’ provides a lot of freedom. Business models, strategy choices, purpose and communication all comfortably fit. Behavioural influences and barriers are also in the mix. To innovate you need resilience, curiosity and more. To grow a brand you ultimately need to get people to change their behaviour.
I hope you find inspiration too!
Brand Universe Blog 
Leave a Reply