Welcome to this eclectic collection of articles that reflect my passion for exploring diverse brand and business growth challenges. They reflect inspiration gained in and beyond my work for companies such as Unilever, Starbucks, GSK, Essity, Mars, Zoopla, Prudential, Tesco, etc. The aim for every article is to find insight and learning from brands employing different approaches, models and tactics.
To grow any brand or business you need to people to change their behaviour. My articles therefore often promote consideration of the behavioural influences on decisions and actions. It is part of my mission to encourage clients to apply insight alongside an understanding of the barriers to behaviour change.
Thank you for visiting and reading.