WHY A BRAND UNIVERSE BLOG?

Welcome to this eclectic collection of articles that reflect my passion for exploring diverse brand and business growth challenges. They reflect inspiration gained in and beyond my work for companies such as Unilever, Starbucks, GSK, Essity, Mars, Zoopla, Prudential, Tesco, etc. The aim for every article is to find insight and learning from brands employing different approaches, models and tactics.

To grow any brand or business you need to people to change their behaviour. My articles therefore often promote consideration of the behavioural influences on decisions and actions. It is part of my mission to encourage clients to apply insight alongside an understanding of the barriers to behaviour change.

Thank you for visiting and reading.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Website Powered by WordPress.com.

Up ↑

%d bloggers like this: